Role: Art Director
Dir: Bryan Buckley Photography: Erwin Olaf
Agency: TBWA/Chiat/Day
BallPark
Prior to this campaign, Ball Park was marketing to guys who BBQ'd on weekends for friends and family. Evidently, there was a much bigger audience: Teens. The creative idea was born out of the insatiable teen hunger and we had to do it in a way that was breakthrough and authentic to the brand.
Launch
Broadcast
myhunger.com
Insert in Mad Magazine
Experiential at the Dew Tour
